Created Ad Campaign with George Esguerra for Cadillac Eyewear. Visuals and copy were developed to enhance the client's brand positioning in the sports eyewear market. Design placement included OOH advertising, magazine publications and online web banners.
In collaboration with Creative Strategic, Alex and team answered an RFP for Morgans Hotel Group with an entirely fresh brand revamp. The pitch included, strategic marketing messaging, logo design, print collateral, web design, OOH (Out of House) advertising and so forth.
The concept was simple. IF we want to attract the multi-hyphenate creatives, we need a place that inspires them.
GlideSlope is a team of management advisors focused solely on the business of global sport. Alex had the privilege to work alongside of this team from day one to shape their brand image into what it is today. Paving the way the world does business through sports.
The company was built on the simple premise that sport has the ability to impact lives and can therefore be leveraged as a business driver. Our depth and diversity of experience, coupled with our hands-on approach, delivers compelling results for companies looking to harness that unique power of sports to make a lasting, substantial impact.
Contracted by the strategic design firm And Partners of NYC, Alex assisted in website development and UX for one of Manhattan's largest Real Estate companies. Responsibilities ranged from wire framing to final designs. Development still in progress.
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All images used with permission from Rut Sigurdardottir.
The North Face #SeeForYourself campaign includes social and experiential marketing components. To actually get people outdoors, The North Face #SeeForYourself taxi roamed the streets of New York last November 2014 for a week offering riders a chance to get out of the city and have an outdoor adventure.
In partnership with ACE of Anomoly, na collective worked from the inital conceptual stages straight through to full production.
Nashville cake artist needed help creating a company name and branding a new bake shop that offers custom designed cakes and curated events.
In collaboration with Plus Factory, Esguerra was approached by Urban Wellness Clinic to rebrand their NYC based wellness center that offers a unique blend of chiropractic care and yoga therapy to relieve pain and calm stress & anxiety. The challenge was to develop a visual identity that not only promoted a feeling of wellness but also attracted their corporate demographic.
Esguerra proposed a refreshing new brand identity that utilized the symbolism of a phoenix and its essence of re-birth to lead the logo mark. Esguerra executed a fully responsive online solution that provides patients with an informative parallax “Where does it hurt?” anatomical diagram. Signature graphical language and content integration ensured consistency in brand-experience and tone of voice across the UWC brand.