150 influencers and media came together in New York City for an epic cardio party to launch a partnership that elevated both brands into new spaces. The first of Target's partnerships to launch an experience in addition to product, the music- and movement-saturated launch rolled out to consumers in ten cities across the country. Each location was treated to a three-day weekend of free Soulcycle classes and an attached retail pop-up.
In order to prove Facebook was at the center of the global gaming conversation, a mission control center inspired structure was erected in the center of Microsoft Square during E3 2016. Facebook showcased their latest tools from 360° Video, Facebook Live and their partnership with Oculus. Gamers enjoyed three days of live real-time data visualizations, live broadcasts from inside the LACC Expo floor and popularity heat maps showing what games are getting the most online traffic.
In addition, meeting rooms were designed to host CMO meetings just above the main floor.
In collaboration with Creative Strategic, Alex and team answered an RFP for Morgans Hotel Group with an entirely fresh brand revamp. The pitch included, strategic marketing messaging, logo design, print collateral, web design, OOH (Out of House) advertising and so forth.
The concept was simple. IF we want to attract the multi-hyphenate creatives, we need a place that inspires them.
In collaboration with H&M, the Ultimate Summer Kickoff celebrated Bob Sinclare and Giselle’s latest track in Times Square. Video billboard screens were hijacked as a backdrop to Sinclare’s stage design.
The North Face #SeeForYourself campaign includes social and experiential marketing components. To actually get people outdoors, The North Face #SeeForYourself taxi roamed the streets of New York last November 2014 for a week offering riders a chance to get out of the city and have an outdoor adventure.
In partnership with ACE of Anomoly, na collective worked from the inital conceptual stages straight through to full production.
Created Ad Campaign with George Esguerra for Cadillac Eyewear. Visuals and copy were developed to enhance the client's brand positioning in the sports eyewear market. Design placement included OOH advertising, magazine publications and online web banners.
The ballroom of the Cosmopolitan Hotel in Las Vegas was transformed into a Twitter inspired lodge. The lodge was designed to host Twitter Executives and CMOs in a relaxed and inspiring space while contrasting the glitz and glamour of the hotel’s interior.
Contracted by the strategic design firm And Partners of NYC, Alex assisted in website development and UX for one of Manhattan's largest Real Estate companies. Responsibilities ranged from wire framing to final designs. Development still in progress.
Last year the ANA Awards took place in Orlando, FL. In order to take these executives out of the stuffy conference halls, a luxurious farm to table inspired dinner was created at Whisper Creek Farm. Titled “WineDineVine” the evening was full of engaging moments from cigar rolling, bocci ball courts, pour station, moonshine bars, and live performance by Vine’s most popular musicians.
In collaboration with Plus Factory, Esguerra was approached by Urban Wellness Clinic to rebrand their NYC based wellness center that offers a unique blend of chiropractic care and yoga therapy to relieve pain and calm stress & anxiety. The challenge was to develop a visual identity that not only promoted a feeling of wellness but also attracted their corporate demographic.
Esguerra proposed a refreshing new brand identity that utilized the symbolism of a phoenix and its essence of re-birth to lead the logo mark. Esguerra executed a fully responsive online solution that provides patients with an informative parallax “Where does it hurt?” anatomical diagram. Signature graphical language and content integration ensured consistency in brand-experience and tone of voice across the UWC brand.
During the Consumer Electronic Show in Las Vegas, Twitter blocked an entire floor of penthouse suites in the Cosmopolitan Hotel. Each suite was designed to facilitate private meetings between big brand CMOs and Twitter officials. A multi-media wall was designed and custom built to aid in visual presentations.
GlideSlope is a team of management advisors focused solely on the business of global sport. Alex had the privilege to work alongside of this team from day one to shape their brand image into what it is today. Paving the way the world does business through sports.
The company was built on the simple premise that sport has the ability to impact lives and can therefore be leveraged as a business driver. Our depth and diversity of experience, coupled with our hands-on approach, delivers compelling results for companies looking to harness that unique power of sports to make a lasting, substantial impact.
Branding a boutique artisenal ice cream company.
Nashville cake artist needed help creating a company name and branding a new bake shop that offers custom designed cakes and curated events.
The objective was to rebrand a NYC based healthy food delivery service that caters to a savvy, hardworking urban demographic. The challenge was to create a visual identity that speaks not just to a healthy diet, but to a thriving lifestyle that emerges from reinventing one’s diet.
A clean, sharp, relevant logo mark and brand look & feel was created to highlight the client’s needs. A custom meal selection UX was created to allow users to select meal preferences, allergies and of course accept payment. By embracing a user friendly wordpress theme, the client has access to update their digital content with ease.
Branding & Packaging design for aromatic oil line.
Apparel line, branding & shirt graphics. Each visual spoke to a social and environmental issues.