The objective was to rebrand a NYC based healthy food delivery service that caters to a savvy, hardworking urban demographic. The challenge was to create a visual identity that speaks not just to a healthy diet, but to a thriving lifestyle that emerges from reinventing one’s diet.
A clean, sharp, relevant logo mark and brand look & feel was created to highlight the client’s needs. A custom meal selection UX was created to allow users to select meal preferences, allergies and of course accept payment. By embracing a user friendly wordpress theme, the client has access to update their digital content with ease.