In collaboration with Plus Factory, Esguerra was approached by Urban Wellness Clinic to rebrand their NYC based wellness center that offers a unique blend of chiropractic care and yoga therapy to relieve pain and calm stress & anxiety. The challenge was to develop a visual identity that not only promoted a feeling of wellness but also attracted their corporate demographic.
Esguerra proposed a refreshing new brand identity that utilized the symbolism of a phoenix and its essence of re-birth to lead the logo mark. Esguerra executed a fully responsive online solution that provides patients with an informative parallax “Where does it hurt?” anatomical diagram. Signature graphical language and content integration ensured consistency in brand-experience and tone of voice across the UWC brand.