Esguerra believes creativity should be something you can’t ignore. It must provoke the status quo in order to shift perspectives and take us toward a life driven by purpose.
My belief
I believe in clients that believe in themselves. I take jobs that matter. I believe brands can do more. I believe everyone is creative. Everyone may not be “A Creative,” but we all share the capacity to be creative. We foster what you can call a “controlled chaos.”
I love bad ideas. I love rants. I love dyslexia. I love passion, fire, obsession. It’s not about awards, or praise, or likes, or shares, or ROI, or metrics. It’s about humanity. It’s about creating memories big and small that stick with you and remind us that brands can do more. They can help us say what we’ve been trying to say. Life matters so let’s make it count.
Bio
It’s no surprise that being raised in a family of designers and fine artists, Alex is a natural-born designer with various talents and experiences in digital landscapes, interaction design, graphic, fashion, illustration, interior and product design. His most recent New York City based production, Love & Paint also placed him in the category of experiential art.
Alex grew up in New York, with the exception of being born on the Central Coast of California and moving to Germany––when he enlisted in the United States Air Force at 18-years-old as a Pararescue Jumper. Eventually he left the special forces training school to work as a command post controller in Germany during post 9/11 Enduring Freedom Operation.
Alex then entered into the Product Design department at Parsons the New School for Design and graduated amongst the top of his class receiving several awards for his senior thesis design. He proposed a revolutionary digitally structured urban recycling system in order to better benefit the homeless community through an incentive based rewards program and stored debit card technology.
Recently, Alex celebrated the success of “Love & Paint,” the unforgettable art experience that inspired many paint-covered couples to take their sexuality to the canvas level. And then share their stories with the world. Alex recently featured his work in London during Art Frieze 2013, inviting couples from all over the United Kingdom to take part in the “Love & Paint” experience in hopes to further support the simple fact that regardless of our race, gender, culture, or sexual identity, sex is the great equalizer – the common source of birth, pleasure and union.
Alex currently is working as a freelance creative consultant in Los Angeles. His vision is simple: Intuitively execute work that engages not only an audience’s attention, but their emotions as well. Through human-centric design and aesthetic wit, Alex strives to cut through the ubiquitous commercial clutter and leave a lasting mark.
Following overseas service in the USAF, Alex received his BFA in Industrial Design from Parsons. He worked at agencies such as IDEO, Mother New York, RGA and many more spanning from product, graphic, interior architecture into experiential design. In 2010, he found Love and Paint, then built a career in immersive brand experiences. This led him to hold the Executive Creative Director of North America position for Jack Morton. Alex launched DOG PPL in LA in 2021 and is pursuing social art projects when he’s not painting.
“Understand me. I’m not like an ordinary world. I have my madness, I live in another dimension and I do not have the time for things that have no soul.”
—Charles Bukowski