Millions of people flock to Moscow in 2018 to attend the world’s most-watched sporting event — and KIA is offering them the ultimate thrill ride the World Cup. What do all FIFA soccer fans have in common? A love for competition, the rush of adrenaline, and a good time.

That’s why KIA is creating the  go-kart race of a lifetime. Your heard right. Fans will pre-book their rides via an customized event app allowing them to select their 1/4 scale Kia & Hyundai models. Each car is equipped with 360° cameras and live feed to the jumbotrons. These feeds can be controlled by the audience or by an announcer.