National Institute of Health
All of Us Journey
The All of Us Journey is a mobile unit—a traveling exhibit and enrollment center—that serves as part of the National Institutes of Health's (NIH) effort to build a diverse health database. It travels across the U.S. to raise awareness, engage community members, and enroll participants by offering on-the-spot registration, measurements, and biospecimen collection.
Developed a traveling educational exhibit to be used to spread awareness about the All of Us Research Program. The mobile unit was designed to reach out to American communities from all backgrounds to help spread awareness about All of Us' mission to get one million Americans to join to help make health research as diverse as we are, so that we can break away from the one size fits all style of treatment we have today. The interior of the mobile unit uses 14 different languages, and the majority of the exhibit is translated into Spanish to go alongside the English text. Guests can play interactive games, use tablets to watch videos and learn about the program, and are given a chance to share a personal story about why they would join the All of Us Research Program.
Agency: Wondros
Client: National Institute of Health
Role: Executive Creative Director
Team: Brett Mier, Steven Rahbany, Paul Mendoza, Graphic Designer/Tyler Peters Strategist, Art Director, Matthew Silverman. Copywriter, Sarah Link.
Year: 2018