The North Face
See for Yourself Taxi
this stunt involved asking Manhattan-ites to drop any plans they had for that day (like, go to work) and take part in an unexpected outdoorsy adventure. The so-called "#See For Yourself Cab" roamed the streets of New York, and when passengers hailed it they were shown a video offering them the opportunity to drop everything for the entire day.
The adventures included surfing in the Rockaways, mountain biking in the Catskills and even kayaking in Utah (that trip took a whole five days,we're told, including camping and overnighting). They were filmed and used in a TV ad for the brand as well as this online video, which comes across as having an uplifting "Carpe Diem" message.
Agency: NA Collective + ACE Content
Client: The North Face
Role: Creative Director
Year: 2014
Gear up
Our Adventurers are going to need proper gear, which is why the first stop is at the Soho The North Face store. The sales team and adventure expert are there to get them properly geared up for their destination. Yes, they got to keep the gear after!
What would
you choose?
Our Adventurers are going to need proper gear, which is why the first stop is at the Soho The North Face store. The sales team and adventure expert are there to get them properly geared up for their destination. Yes, they got to keep the gear after!
