It’s no surprise that being raised in a family of designers and fine artists, Alex is a natural-born designer with various talents and experiences in interaction design, graphic, fashion, illustration, interior and product design. His most recent New York City based production, Love & Paint also placed him in the category of experiential art.
Alex grew up in New York, with the exception of being born on the Central Coast of California and moving to Germany––when he enlisted in the United States Air Force at 18-years-old as a Pararescue Jumper. Eventually he left the special forces training school to work as a command post controller in Germany during post 9/11 Enduring Freedom Operation.
Alex then entered into the Product Design department at Parsons the New School for Design and graduated amongst the top of his class receiving several awards for his senior thesis design. He proposed a revolutionary urban recycling system in order to better benefit the homeless community through an incentive based rewards program and stored debit card technology.
Recently, Alex celebrated the success of “Love & Paint,” the unforgettable art experience that inspired many paint-covered couples to take their sexuality to the canvas level. And then share their stories with the world. Alex recently featured his work in London during Art Frieze 2013, inviting couples from all over the United Kingdom to take part in the “Love & Paint” experience in hopes to further support the simple fact that regardless of our race, gender, culture, or sexual identity, sex is the great equalizer – the common source of birth, pleasure and union.
Alex currently is working Brand Experiences as a Creative Director at Optimist in Los Angeles. Alex’s vision is simple: Intuitively execute work that engages not only an audience’s attention, but their emotions as well. Through human-centric design and aesthetic wit, Alex strives to cut through the ubiquitous commercial clutter.
Simply Inspired to Inspire.
Wondros | Los Angeles | August 2016 – Present
Executive Creative Director
Optimist Inc. | Los Angeles | August 2014 – July 2016
NA Collective | New York City | June 2014 – May 2015
Love and Paint | New York City | January 2010 – Present
Founder & Creative Director
RGA | New York City | May 2010
Contractor, Experience Designer
Mother | New York City | March 2009 – April 2010
Senior Interactive Art Director
Clients included: Virgin Mobile, Vanity Fair, Dell, The Economist, Target, Stella, Lady Gaga, Johnson & Johnson, Red Bull, and NBC
Champalimaud & Associates Inc. | New York City | December July 2007 – February 2009
Properties included: The London, The Waldorf Asotria, The Carlyle, The Dorchester, St. Regis Beijing, Westin Berlin, and The Pierre
IDEO | New York City | September – December 2007
Freelance Art Director | New York City | June 2007 – Present
Clients Include: Nestlé, Red Bull, GlideSlope, Man Made Music, Johnson & Johnson, Cadbury (Halls Lozengers), Kimberly-Clark , American Express, Polo Ralph Lauren, Converse by John Varvatos, etc.
Parsons The New School for Design | BFA 2007 | Product Design
School of Visual Arts | Accredited Course 2004 | Graphic Design
United States Air Force | Ramstein Air Base, Germany | November 2000-2003
Advanced proficiency in Adobe Creative Suite to include Adobe Illustrator, Photoshop, InDesign and Acrobat. In depth knowledge of building effective Keynote and Powerpoint decks. Moderate proficiency in 3D design and rendering programs such as graphite ashlar vellum, AutoCAD, Alias Studio, SolidWorks. Knowledge in woodworking, metal fabrication, lighting design, model making, prototype development, mechanical engineering, technical rendering, and product illustration. Fluent in English. Conversant in German and Spanish.
Ogilvy & Mather Featured Love and Paint on their inspirational Youtube Channel, Create or Else.
Creativity Agency of the Year 1.2010 Mother New York receives agency of the year by Advertising Age
Design 21 Finalist 7.2007 international competition addressing global social responsibility Sustainable design review semi-finalist 7.2007
The New School Sustainability Competition PM, Most Note-Worthy Thesis 5.2007 NY based design publication focuses on young designers
Fellissimo Design House 5.2007 “A Good Life ‘07” Senior Product Design thesis exhibition
Portfolio Scholarship Recipient 11.2003 Parsons School of Design
Enduring Freedom Medal 02.2002 post 9/11 attacks for overseas military service
Downtown LA, Arts District