Agency: Optimist | VER (Tech Partner)
The Gist: H&M officially sponsored the Coachella Valley Music and Arts Festival for its seventh year. To celebrate the long-running partnership, the Swedish retailer hosted a vibrant installation on the festival grounds titled "Reborn" that allowed festivalgoers to "take a journey through a colorful desert landscape" while they interact with immersive video sets, create dreamy imagery to share on social media, and of course, shop. The "Reborn" H&M Desert Vibes experience was housed in a 40 by 80 foot tent featured tons of Instagram-worthy activations—including a digital photo booth with a 360-degree desert scene—as well as eco-friendly elements, like a water bottle refilling station. And if you're not feeling your festival look or simply need some retail therapy in-between Coachella performances.