Nike's Get Out Here Challenge Finals will take place in a specially designed box along Chicago's Riverwalk at Wabash and Wacker, giving participants a unique perspective during a tough workout.
Client: Nike
Agencies: Optimist
The Gist: As the culmination of its month-long #GetOutHere social media campaign urging followers to exercise outdoors during the winter, Nike turned a barge on the Chicago River into a floating gym.
