Instagram
Vidcon
The concept centers around communication and connection. The booth’s layout flows organically, guiding visitors through a series of interactive activation zones. A network of pipes forms the visual core, symbolizing the exchange of ideas and linking each activation seamlessly.
With over 75,000 attendees, VidCon stands as one of the largest annual influencer conventions in Los Angeles, celebrating creativity and digital culture.
Creative Direction and Concept design for IG Vidcon booth 2019, public and VIP areas.
Agency: Jack Morton Worldwide
Client: Instagram
Role: Executive Creative Director
Creative Team: Gemma Fenol, Creative Director
Year: 2017
Renderings to Reality
Below are images from the two footprints we activated. Many of the original concepts made it through into production, which is always a win in my book.
