Attendees will also be immersed in H&M’s core sustainability initiatives, including the Garment Recycling program and water conservation efforts. There will be a water bottle refilling station as well.

For the second year, the Swedish retailer will also have a pop-up shop in the tent where festival goers can browse and buy the H&M Loves Coachella collection, which hit stores last week, from shopable iPads. One would assume most guests will already have their outfits set, but it can never hurt to have extra those staples such as folksy blouses, beaded and fringed tops, allover print jumpsuits, denim cut-offs, floppy hats, sunglasses, and flat boots. For guys, the messages is printed T-shirts, mismatched shirts, Bermuda shorts and denim shorts.

it’s all about creating a one-of-a-kind experience that, basically, guests can’t help but want to post. Last year, the brand had success with a “transformative video experience where guests appeared to be mystically traveling through a magical desert landscape