Hundreds of Canada’s top advertisers and agencies joined us last night for Pulse, our annual event showcasing the best of YouTube. With a little help from special guests George Stroumboulopoulos and YouTube Creator Laura Vitale, a packed lineup of musical talent and a special hello from James Corden, we put the spotlight on the massive Canadian audience and what’s next for YouTube.

The big headline from the night is that everyone is watching YouTube. Across all ages, across all regions, across all walks of life - YouTube is where Canada turns for video content.

YouTube is for every passion, every skill level and everyone
After putting her seal of approval on the evening’s menu, Laura Vitale joined us to talk about her relationship with her audience. Laura’s viewers span across ages, locations and cooking skill levels, yet they keep coming back to her recipe videos and authentic approach. Whether you’re a foodie or a beginner, food is a huge category on YouTube and 65% of Canadians say they’ve watched videos about food or drink how-tos.4 Bringing together fans and creators to build communities around their passions is one of the most magical parts of YouTube.